Friday, February 12, 2010

Jewelry designer has men ‘hunt’ for Valentine’s gift


BY REBECCA GREENE

Upper Saddle River resident Lorraine Baratta, a local fashion and jewelry designer, did something she normally does not do with her jewelry: she hid it.
To celebrate her fifth anniversary, Upper Saddle River resident Lorraine Baratta decided to give away 14 heart necklaces as part of a treasure hunt with businesses in 14 other towns.
To celebrate her fifth anniversary, Upper Saddle River resident Lorraine Baratta decided to give away 14 heart necklaces as part of a treasure hunt with businesses in 14 other towns.

Running with the theme of Valentine's Day, Baratta hid 14 Murano Venetian glass heart necklaces at 14 businesses in 14 towns, including Allendale and Upper Saddle River.

"I thought this would be a fun way to celebrate my fifth anniversary along with Valentine's Day and involve other businesses along the way," she said.

Interested males can log onto her Web site, lorrainebaratta.com, click on the link to be a "Special Valentine," and look for clues from each town. The clues will lead the individual to the store they believe may have the necklace, where he can simply ask for it by saying he is "the secret Valentine." If the individual has found the correct location, the store clerk will give the treasure seeker a pink frosted bag with Baratta's logo and a black velvet box inside. The box contains the heart necklace.

"I ask the winners to e-mail me where they found it and then to let me know if they like the necklace, and how their wife or girlfriend likes the necklace," Baratta said.

Baratta came up with the idea when she noticed a jewelry store giveaway in Wyckoff around the holidays in December, but she knew she wanted the added benefit of networking with other businesses for her giveaway.

At least two necklaces have been found already.

Staying closer to home

In just five years, Baratta has built a fashion business, in large part so she could stay closer to home near her 15-year-old daughter, Sami.

It's a far cry from the career field in which she started and worked for 17 years: information technology. She switched gears to have a family, and when her daughter was very young, she owned a Goddard Pre-School for five years with her husband, Tom.

"After that, I decided to pursue my passion," Baratta said. So, she began designing wedding gowns. "I started with one-of-a-kinds with gemstone bead work and that evolved into jewelry design," she said.

Baratta said if there's anything she has learned along the way, it's just to pursue what you love to do.

"We've all learned together," she said of her family. "I get a lot of support from my husband for this, and my daughter has learned a lot about how to be her own person because I'm showing her that."

Baratta likes that she can still be there for her teenage daughter, picking her up in the middle of the day when needed while also having the flexibility to work long into the night. So much freedom to design her own life has led her to be able to design a line of necklaces, bracelets and earrings.

Her latest original idea comes in the form of coins.

"I call it a caring coin," she said. "It's an actual coin made specifically for that organization. Whatever we sell, they make 20 percent of the profits."

There are eight such coins with various themes such as breast cancer and Parkinson's disease. They are the size of nickels, quarters and 50-cent pieces, and come in 14-karat gold or sterling silver and can be attached to bracelets or necklaces.

"I participate in a lot of women's groups, and they tend to like these very much, but any group could have their own and sell them," said Baratta.

Right now, though, she's focused on the Valentine contest and said she looks forward to the emails from the winners.

"Everybody wins, here — the store owner, the customer and me because I get important feedback on my design," Baratta said. "Everyone will be smiling this Valentine's Day."

What Do You Think Of The Kardashian’s Jewelry Collection?




Katrina Mitzeliotis

The Kardashian sisters sure are busy this year! Not only are they getting ready to debut their line for Bebe during Fashion Week, but they also came together to create a line of jewelry for Virgins Saints & Angels called The Kardashian Collection, that’s set to debut this spring! Khloe was so excited about the line, she uploaded some of the first photos of their creations on her blog saying, “We’ve all worked very hard on this project and my sisters and I are absolutely thrilled with the way the line turned out!”




The jewelry, designed by Kourtney, Kim, and Khloe, consists of 15-20 pieces and includes cuffs, big rings, necklaces, and earrings ranging from $60-$500. The close knit sisters used their Armenian heritage as inspiration for their collection. What do you think of the designs dreamed up by the Kardashian clan?

Judson and Company Wholesale Fashion Jewelry Now on FACEBOOK


Judson and Company is proud to announce numerous changes that will assist our customers find the very best quality wholesale fashion jewelry and at the very lowest prices. Our fashion necklaces, fashion watches, and fashion bracelets have been a huge hit for over 20 years. We are now carrying a full line of fashion sunglasses, rings, kids watches, bangles, and collegiate jewelry.

Another new and exciting development is our new Merchandising and Marketing Director, Lori Clark. She is the face of our trade shows, and now the face and voice of many of our online ventures. Lori brings over 30 years experience in fashion, jewelry, and fashion retail merchandising and is here solely to assist our customers. Her unique ability for combining accessories, creating impressive retail displays, and communicating with customers has already drawn a great deal of approval from our community, and we are proud to have her as part of the Judson and Company team.

You can follow Lori daily on FACEBOOK and look for upcoming news about her daily blog. Visit the Judson and Company website at WWW.JUDSON.BIZ. Over the coming weeks, our customers will notice even more new daily arrivals, bigger discounts, and Daily Blowout and Clearance sales. Why? Because our customers asked for it. Be sure to utilize our new 25% discount for every purchase over $400, and keep coming to our site regularly for new announcements and fashion and costume jewelry deals.


We look forward to serving our jewelry community another 20 years (yes, we just passed our 20th Anniversary at the end of last year.)

Inside the Red Dress Awards: A Celebration of the Heart


By Mark Dagostino


Matters of the heart were front and center at the seventh annual Woman's Day Red Dress Awards in Manhattan Wednesday night — and no, that has nothing to do with Valentine's Day. The awards commemorate American Heart Month by honoring women who have made significant contributions to the fight against heart disease, the number one killer of women in the United States.

If that sounds like a somber matter, the gathering at the chic Time Warner Center was anything but.

From a Dancing With The Stars performance, to a rousing mini-concert by Mary J. Blige, to the comedic stylings of emcee Sherri Shepherd (who, in a nod to Sarah Palin's Hand-o-Prompter moment, joked about writing a few notes on her palm), the Red Dress Awards turned into a celebration of female empowerment.

"I'm thrilled to see so many ravishing women in their stylish red dresses!" Project Runway fashion guru Tim Gunn said from the stage, looking out over the sea of women in a range of fiery styles. "It's quite an incredible sight tonight."

The event, which benefitted the Larry King Cardiac Foundation, honored Suzanne Haynes, MD, leader of the Office on Women's Health Cardiovascular Team; Kathy Kastan, the past president of the board of directors of WomenHeart who underwent bypass surgery at age 42; Julia Kauffman, head of The Muriel McBrien Kauffman Foundation, which established the Muriel I. Kauffman Women's Heart Center in Kansas City, the first of its kind in the U.S. to focus on heart disease in women; and Karol Watson, MD, a practicing cardiologist and assistant professor of medicine in UCLA's Division of Cardiology.

"As heart disease continues to be the number one killer of women," said Elizabeth Mayhew, vice president and editor-in-chief of Woman's Day, "Woman's Day remains committed to making women aware of their risk and educating them on how to be heart-healthy. This year's Red Dress Awards' honorees continue our annual tradition in recognizing women who have made a difference in battling the disease. All four women are true inspirations, exemplifying the spirit of the magazine and its readers."


"I got involved with Women's Heart Health Initiative when they first started the Heart Truth," Seymour tells Tonic. "I nearly died of preeclampsia, which is a heart disease, when I had the twins. I have to deal with heart disease and heart medication, and I've openly talked about it. So when they asked me [to be here] I just happened to be in New York, and it was one of those things that was meant to be, I think."

Seymour, like the event itself, tries to spotlight the prevelance of heart disease in women, and reminds us of some startling statistics. Despite the massive awareness of breast cancer, she notes, "women are ten times more likely to die from heart disease than all of the cancers. And it's a silent killer. It hits minorities the most, and people with diabetes and bad eating habits. It's huge."

The biggest thing people can do to get involved is to take care of themselves. "First of all, you need to get checked out by your doctor and find out if you have it," Seymour says. "You have to share with your friends that this is really important. You have to take it seriously -- especially if you have kids and you want to live to see them. If that's the case, then it's not for you, it's for them."

Dripping with meaning: Alexander McQueen makes a statement


By Robin Givhan
Washington Post staff writer

British designer Alexander McQueen was in the enviable position of presiding over the most anticipated show this week. The declining attendance of editors and buyers at the London shows provided much of the impetus for McQueen's move here. And while the designer has brought his collection to America before, this marked the first time the line would debut in New York.

It is a testament to McQueen's talent and innovative vision that he drew a full house on a cavernous pier in the midst of Thursday night's tropical storm warning. A McQueen presentation, it seems, was worth defying the mayor's plea to stay off the streets.

For his spring 2000 production, McQueen returned to a motif that he has explored before: water. In the center of his elevated runway, he constructed a shallow pool. While his guests were able to navigate the stage area thanks to a metal walkway, the models were instructed to splash their way around the massive rectangular pool, kicking up water with their elaborately adorned mules, dragging satiny trains across the indoor pond and soaking the hems of tailored trousers. While McQueen has done such tomfoolery before, one couldn't help but share in his glee at watching models splish-splash in clothing worth thousands of dollars--just as many members of his audience did to get to the show.
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It's too bad that there were so few garments that gave one a clear sense of the smartly tailored suits, hauntingly feminine silhouettes and breathtakingly adorned separates that McQueen is capable of creating. But the reality is that he focused his remarkable talent and creativity on what was a collection of costumes for a fascinating theatrical event.

There were only fleeting hints of his ability to design actual clothing: A black frock coat with split sleeves is lavishly embroidered. A black bolero, with its slashed arms and open back, conjures images of wicked debauchery. And there are jersey dresses and filmy blouses gathered at the shoulders.

But they were virtually lost in the mix of trousers that were split open from the knees to the hemline, constricting leather belts that wavered between preservers of chastity and emblems of sexual domination. Cropped leather tops rise high on the neck and culminate in a demi-face mask that zips up from behind. And there were elaborate face masks of white gold adorned with diamonds. Indeed, the collection incorporated diamonds throughout, in several cases--as with the face mask--using pieces created by winners of an international jewelry competition. (One shudders at the thought that diamond face masks may someday turn out to be just the thing to celebrate a 50th anniversary. Happy anniversary, darling. Here's a 40-carat muzzle.)

McQueen's fascination with these women in diamond-encrusted masks seems to be inspired by international news of female subjugation, the Taliban and gender persecution. The collection was dotted with symbols of the Middle East. There are crescent moons adorning leather hot pants and high-heeled mules. A model splashed through the water dressed in a black chador topped with a ring of jet beads. The collection itself seemed to bounce among a triptych portrayal of femaleness. McQueen, in one instance, aggressively flaunts the female body and celebrates vulgar sexuality. Then the sexuality turns strong and self-empowered. And finally, it shifts to something completely hidden, as if the very mention of it is cause for revulsion.

It came off like a tormented and often muddled commentary on the discomfort associated with female sexuality and sexual power. (It is a topic that has intrigued other designers, such as Hussein Chalayan.) The finale, a dreamlike sequence in which the Taliban meets Cirque du Soleil, featured chador-clad dancers twisting, running and spinning above a bed of spikes that rose slowly out of the water. In one particularly disturbing moment, two of the elevated women appear to be electrocuted or hanged as their bodies convulse in mock death throes. The other women are by turns serenely meditating or desperately running. The finale, a levitating woman draped in black and wearing a silver-colored mask, seemed a melancholy spirit, a black bird of paradise intended to hang in one's memory long after the last garment left the runway.

With so much symbolism, it is hardly surprising that clothes seemed to be last thing on McQueen's mind. Indeed, the runway credits--the show was dedicated to the late Liz Tilberis, former editor of Harper's Bazaar--read as if they were from a Broadway production. McQueen provided his audience with a spectacle that is always appreciated during a week of fashion shows, but he failed to provide much fashion.

Geoffrey Beene, Hussein Chalayan

The designers Geoffrey Beene and Hussein Chalayan for Tse New York know how to create a spectacle through the simple pleasure of surprising construction, well-chosen fabric and a celebration of the beauty that can be found in a frock.


Beene presented his collection in his showroom today, selecting models who understand how to help the audience discover the magic in the clothes. They do not simply walk unsmilingly toward a bank of cameras, grudgingly pausing just long enough for the shutters to click once, maybe twice. Instead, a Beene model moves slowly. She unzips a bolero to reveal that the center section can be completely removed, unveiling a micro-tunic, seemingly constructed of jet beads, that tops one of the designer's signature jumpsuits. A halter-style dress in French vanilla has a pin-tucked neckline. A one-shoulder top closes with a single button that is perfectly in line with the single button that keeps a matching skirt from slipping off the body.

Beene is not of that generation for whom fashion is entertainment just as surely as movies, television and music can be. He does not need a host of other accouterments to thrill. If the clothes are meditations on construction, sculpture or color, that is more than enough to contemplate.

Chalayan is one of those young designers whose clothes are sometimes weighted with serious meaning. But in the collection he showed today, Chalayan was content to present clothes that, while they toyed with notions of geometry, were more concerned with simply being pretty than with being intellectual.

Chalayan offered sparely cut suits in shades of geranium, purple, blue and stark black and white. The more colorful pieces are covered in a circular print--as if one had used the bottom of a glass and cheerful paints to create a sea of interlocking rings. His most experimental pieces were adorned with what he referred to as a "3D" trail. The result reminded one of smashed ruffles that wander haphazardly around the hem of a skirt or up the center of a blouse. The pieces have a childish charm, evoking elementary school paper sculptures.
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Donna Karan, Randolph Duke

Indeed, it seemed that most of the designers who presented their collections today were more concerned with creating pretty frocks than with making grand statements. (Perhaps McQueen had said enough for them all.) Donna Karan tamed her affinity for broad spiritual gestures to create a collection of wrap jackets, handkerchief-hemmed chiffon dresses in fuchsia and pale blue, suits woven with metallic fibers that allow the jackets and skirts to mold to the body and jersey dresses that cling to the torso while fluttering around the hips and the legs.

The best pieces of the collection were the navy and black separates--jersey tops, organza jackets, sheer jersey skirts, tissue-thin cashmere sweaters. When worn together, they embodied the breezy informality of the times. But the sturdy shades of navy and black kept them from floating away on dreamy whimsy.

Karan's collection focused on skirts and dresses in soft shapes and translucent fabrics. Pants were only rarely sighted in this presentation. When she showed dresses stitched up in sweet pastels, the collection took on a different sensibility. It became a collection of fluttering party dresses as light as a feather and as camouflaging as a theatrical scrim. The dresses, with their low-cut backs, hang from the shoulders by a single thread. They are daringly revealing and unapologetically for a woman who believes bare skin is her best accessory.

As Karan has become more focused on the creation of her clothes rather than the meaning of them, designer Randolph Duke has taken over the role of purveyor of fashion mumbo-jumbo. His program notes were virtually incomprehensible, full of references to "enchanting mogul patterns," "sundowner chic" and "embassy-bound Bohemian." One doubts that even Duke knows what all of that gibberish means. Who could have figured out from all of that that Duke would be presenting a collection inspired by the sea? It was filled with shades of blue from rich navy to pale sky. There are balmacaans in stripes of white, teak brown and deep blue, sharkskin pull-overs in dark blue, sailor-style trousers and skirts, thick cotton cardigans, leather capri pants and spectacular evening gowns adorned with embroidery and paillettes.

Like a host of other designers who have shown this week, Duke envisions all his customers either poolside in Palm Beach or on a yacht sailing to an exotic island. Dinner is, of course, always formal.

Duke has a wonderfully light hand with beading and embroidery. That restraint is particularly notable in his "thrown paillette" gowns which look as if a handful of sequins have been haphazardly scattered across a thin whisper of an evening gown.

There were times when the collection seemed to veer into the land of debutante balls, with stiff tea dresses worn with white gloves. But his galaxy beaded skirts and pants, in which the glittering flourishes spiral dramatically in imitation of the Milky Way, more than made up for those missteps.

And thankfully, the gowns were inspired only by a starlit sky over a still ocean. They offered no commentary on shipwrecks, environmental disasters or the meaning of water.